Thursday, August 15, 2013

Unique Business Styles - Focus on the Conflict

The Conflict Kitchen is a take-out restaurant in Pittsburgh that only serves cuisine from countries that the United States is in conflict with. Their current cuisine offering is Cuban.

The entire restaurant and its cuisine changes depending on the conflict it has chosen at a given time.

Every four months, the restaurant changes its theme and uses its food wrappers to help educate consumers about the details of the conflict. They have a smart editorial calendar and use every aspect of the experience (from the wrapper the food comes in to the signage and menu) to leverage content to help their customers better understand the world. Haven't heard a promotional idea smarter than this one!



Okay... :)  here's their website http://conflictkitchen.org/.

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