Thursday, August 15, 2013

Unique Business Styles - Focus on the Conflict

The Conflict Kitchen is a take-out restaurant in Pittsburgh that only serves cuisine from countries that the United States is in conflict with. Their current cuisine offering is Cuban.

The entire restaurant and its cuisine changes depending on the conflict it has chosen at a given time.

Every four months, the restaurant changes its theme and uses its food wrappers to help educate consumers about the details of the conflict. They have a smart editorial calendar and use every aspect of the experience (from the wrapper the food comes in to the signage and menu) to leverage content to help their customers better understand the world. Haven't heard a promotional idea smarter than this one!



Okay... :)  here's their website http://conflictkitchen.org/.

Wednesday, August 7, 2013

Unique Business Styles - Live Broadcast on the Shop


Located in Pittsburgh, The Waffle Shop broadcasts a live-streaming talk show with their customers. Their editorial calendar includes “Open Talk,” a show called “CookSpeak,” and a program called “Waffle Wopp.” Each show has its own format. For example, “Waffle Wopp” is a teen magazine talk show hosted and produced by Pittsburgh teenagers. Their eclectic guest list, live music and fun interviews make “Waffle Wopp” one of The Waffle Shop’s most popular shows.

View their latest video on their site http://www.waffleshop.org/

Friday, July 12, 2013

A Game Plan for Online Business Success

Are your target customers hearing about your company? A few tips and reminders that you need an online presence for your business.

  • Social media drives SEO, therefore your social master-plan will skyrocket your rankings in the search engines.
  • Treat your website visitors like your friends and you get a LOT in return.
  • The key to repeat customers is building an emotional connection with your visitors .
  • The often-overlooked revenue process is - (1) understanding your customers (2) turn them into leads (3) turn leads to sales .
  • Build your social media presence and you rapidly increase your traffic level.
  • If you want to get the most out of your social media traffic, you need to know where it’s coming from.